“We are part of the Australian meat industry”: v2foods | Western Review
PROMINENT vegetable protein supplier v2foods says it is part of the meat industry and works to feed the planet sustainably, just like Australian red meat producers.
Appearing at the Senate Inquiry into Definitions of Meat, v2foods Founder and CEO Nick Hazell said the plant protein companies “were certainly not aimed at shutting down the livestock industry or cannibalizing its market. “.
He categorically stated that his industry did not try to “bring down the others” and then did just that.
“The red meat industry does not want to call our product meat because that would allow consumers to directly compare our version with theirs,” he told senators.
“And on some key consumption factors like carbon footprint, sustainability, animal welfare and health outcomes, there is work to be done with animal meat.
“Numerous studies from credible sources show that plant protein is better for us and better for the planet – sources include the United Nations, CSIRO, University of Oxford and AgriFutures.”
Summary of these studies by Dr. Hazell: 100 grams of protein from soy emits two kg of carbon dioxide equivalent, compared to 50 kg for beef.
Two square meters of soil and 93 liters of water are needed to produce 100 g of vegetable protein. For beef, it’s 164 square meters and 728 liters.
“And in terms of nutrition, we’ve deliberately formulated our products to be comparable to beef – the key nutrients protein, iron, zinc, b12, and b6 are the same,” he said. he declares.
He then spoke about Eat Lancet’s recommendations for reducing red meat consumption for a healthier planet.
And then reiterated that there had been no denigration of the red meat sector.
“Australia is a meat-loving country and v2food is proud to be Australia’s leading plant-based meat company,” Hazell said.
The company’s sausages, burgers and hash are sold in supermarkets and restaurants across the country and exported to five overseas markets.
“We make products that look, taste and cook like meat,” Hazell said.
“We have always acted with respect towards animal protein producers.
Mr Hazell said there was simply no objective evidence to support the hypothesis that plant protein posed a threat to the traditional protein industry.
The world needs more meat and animal production alone could not meet the growing demand, he said.
“According to the red meat industry’s own data, we don’t need to apologize because plant-based protein does not negatively impact red meat sales,” Mr. Hazell.
“Meat sales are increasing globally and will be for a long time to come.
“So what’s the Australian red meat lobby frenzy about plant protein?”
“What are they afraid of?
From a v2foods perspective, the answer was compare.
Mr Hazell said his company supports voluntary labeling guidelines because transparency is important.
But he said it was necessary to use the word meat for consumers to understand how to use and cook herbal products.
Legislative intervention should not be based on anecdotes such as “I myself went to the supermarket the other day and was confused,” Mr Hazell said.
These anecdotes, which featured in the evidence provided by representatives of the red meat industry, stood in stark contrast to the evidence provided by organizations such as the Australian Competition and Consumer Commission and the Standards Authority. food, according to Hazell.
“Plant-based protein isn’t a vegan fad. It’s common and global,” he said.
“Three of the four largest American beef producers – JBS, Cargill and Tysons – have plant-based options.”
Another plant protein maker, Kjetil Hansen, Deliciou, also appeared at the hearing, telling senators that if legislation was introduced preventing the use of beef and dairy terms on alternatives, it would be impossible to communicate. the purpose of these products.
“There would be no market for us in Australia,” he said.
“If this is the outcome of this investigation, we will seek to move all of our production overseas to markets where these terms are permitted to be used.”