Tony Park, tourism icon talks about the tribes of tourism
(Plus Magazine Editorial): – Hobart, Tasmania, September 28, 2021 (Issuewire.com) – Gidaye son Tony Park from Tasmania, Australia. I grew up in Tasmania, known as the best water and air in the world and the home of the Tasmanian Devil.
Over the past 18 months, we’ve seen Covid decimate tourism and hospitality businesses around the world, and now that we can begin to see a way forward, it’s time to reset our understanding and interaction with it. potential visitors.
With this time for reflection, I looked at my story and now share what I discovered from this reflection.
I have started many businesses over the past 40 years, some with my father who retired in 1999. And just three weeks later he was stung by an ant called Jack Jumper and passed away.
I felt at the time that there should be something more than just living and dying in a person’s life. So we funded research, so no one else would die from the Jack Jumper bite, and it worked. No one else had died since.
Since then, I have created many companies in different industries like tourism, construction, retail franchise, logistics, senior care and many more (www.park.com.au). I received many local, national and international awards until 2013, I also almost died from major heart problems.
I had to sell all my assets and start over, I was suicidal, I thought I was going to let people down. And I didn’t know where to go. At the time, I had two choices, either wallow in my grief or look again at what made me successful and how to continue to help others in the world.
So I decided to do the latter. I looked at the foundations for building over $ 54 million in businesses for myself and an additional $ 200 million for others. It was using relationship networking, understanding all these tribes around me, what their issues are and how I could help them.
I described them as Business Tribes such as tribal hacking, research and understanding Consumer Tribes, Employee, Tribe, Suppliers, Friends and Family, and many more, but also the Tribe of tribes, those tribes that are directly influenced by the members of your tribe, and now you can influence them by being a solution provider for your tribes.
I obtained an MBA, a master’s in marketing, a master’s in tourism, four postgraduate certificates and am currently a doctorate holder. candidate. I researched these influences on these networking links, writing an internationally bestselling book with Brian Tracy, along with two others. I created a course on a membership site to help businesses, organizations, and communities recognize and grow their tribes around them.
And I found that there were three main stages.
The first is to understand who are your tribes, how to engage and maintain them. They are all around you and more than just tribes of consumers.
Second, understand the problems of provide solutions for these problems. Don’t just sell what you have in stock or get the highest margin – provide real solutions to their problems and they will come back.
And finally, turbocharging your business to make money of your Tribe of tribes, increasing sales, increasing yield and lowering costs.
It will increase the profits of any business, develop an easier management structure and long-term wealth.
You too can make a choice. Continue the old-fashioned way by working hard and long hours in your business, marginal profit and no clear exit or a clear and proven step-by-step method to help your business become profitable and much easier to operate, thereby providing you, a better life for you and your family.