The Bitcoin brand takes over the American brand
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In this Twitter Spaces conversation, Tomer Strolight compares Coca-Cola to the US dollar as the once most powerful brand in the world and compares the rise of Apple to Bitcoin as the thing that will overtake dollar hegemony.
The beginning of the episode begins with Strolight sharing the story of Coca-Cola and how their product became so powerful once they removed the cocaine from the recipe but kept the price. Through this change, Coca-Cola has built brand equity and become the king of brands.
With the arrival of Apple, software has become bigger than products with its ephemeral and intangible value. Strolight says, “Apple overtook Coca-Cola in value, not because they sold electronics, which are commoditized, but because they had amazing software, where it did things that no software in a no other company was able to do and that’s what we’re paying for. for.” People pay for the incredible experience created by the software.
Thinking of the dollar as a brand, it’s Coca-Cola in this analogy. The US dollar has no software. Bitcoin East Software.
Strolight talks about all the reasons Bitcoin is a strong brand. It has no marketing division or budget. The name comes out of the mouth and it’s obvious that it’s digital money because ‘bits’ are digital and ‘coins’ are money. It’s easy to spell and it works in any language.
Near the end of the episode, Strolight envisions the world on a bitcoin standard. “I see a very beautiful world. I see a world where everyone gives the best of what they can be in exchange with others for the best of what they can be. And not only that, it’s a world where you can discover what and who you are.
Bitcoin as a brand, with software at its core, is well on its way to taking over the legacy system.