Tanduay sells over 23.7 million liters from 9 cases in 2021 and is declared world number 1 rum for the 5th consecutive year
“As editor of Drinks International’s The Millionaires Club supplement, which brings together data from spirits brands around the world, I can confirm that Tanduay was the world’s best-selling rum brand in 2021,” Waterworth said. .
According to the latest research results from Drinks International, the leading Filipino rum brand sold over 23.7 million 9-litre cases last year. Tanduay also ranked as the world’s sixth best-selling spirits brand across all categories.
“Tanduay has stayed ahead of the curve thanks to the diligence of the people behind it – the local farmers who harvest the ancient sugar cane we use for our rums; the people working in our distillery bottling plants; our group of research and development; and our marketing team. Together, they have continued Tanduay’s winning legacy,” said Tanduay’s President and Chief Operating Officer. Lucio Tan III.
Tanduay recorded a Php 1.2 billion net income in 2021, with net income increasing by 6.7%. He enjoyed a 27 percent share of The Philippines’ global spirits market.
The world’s leading spirits magazine also noted that “The aggressive export strategy in 2020 has resulted in huge gains for LT Group’s Tanduay and the Philippine giant has managed to sustain those advances this year, preserving its best-selling ranking. global”.
Despite the challenges posed by the global pandemic, Tanduay’s export business has also seen steady growth. The brand entered more international markets and signed new partnerships with the main teams of the National Basketball Association (NBA). He is currently a partner of the NBA champions, the Golden State Warriors and the Milwaukee Bucks.
As of this writing, Tanduay is present in 12 US states and in the territory of Guam; China; the United Arab Emirates; Singapore; Germany; Belgium; the Netherlands; Luxemburg; and the UK. Plans are also underway to bring the brand to Canada and Costa Rica.
Business Development Manager
Tanduay International Brands
+1 (714) 588-6760