New Diamond Marketing Campaign ‘Thanks’ Consumers
To collectively boost the Indian jewelry export industry and its commitment to sustainability, the Natural Diamond Council (NDC) and the Gem Jewelery Export Promotion Council (GJEPC) have teamed up to launch a marketing campsite called ‘Thank You, By The Way ”.
The campaign, led by the government-run GJEPC, aims to educate and reassure consumers who demand to know the source and manufacturing processes of jewelry products, and how their purchases impact the economy and the well-being of producers and affected communities.
Its objective is to thank consumers and the industry for choosing a natural diamond by emphasizing the “do good” approach adopted by the sector. He claims that purchasing a natural diamond, rather than a lab-created stone, helps support over 2 million people in India.
Industry and retail partners are also strongly encouraged to embrace and promote the campaign’s sustainability efforts.
“In order to ensure the long-term sustainability of our industry, we need to take a 360-degree approach,” said Colin Shah, President of GJEPC.
He also noted that the goal of the campaign is to highlight the contributions and roles of key players in the jewelry supply chain by “bringing community together, touching lives and making a real difference”.
According to Richa Singh, Managing Director of NDC for India and the Middle East, “Sustainability is not a trend but a journey for brands and for the natural diamond sector, it has always been at the heart of everything we do. efforts. “
“We want every customer to be proud of the fact that their purchase has touched lives around the world and thank them for being a part of the journey,” Singh explained.
The omnichannel campaign will highlight a ‘do good’ approach and offer learning sessions on sustainability and provide information on socio-economic and capacity building programs for stakeholders.
The mission of the Natural Diamond Council is to advance the integrity of the modern diamond jewelry industry and to inspire, educate and support consumers. It was previously known as the Diamond Producers Association.
The campaign is also supported by the Responsible Jewelery Council.
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