Krispy Kreme responds to gas prices with a ‘strategic donut reserve’
As motorists feel the pain at the pump due to high gas prices, Krispy Kreme has announced it is tapping into its ‘strategic donut stash’ and will price a dozen original glazed donuts at the average United States national flag for a gallon of regular gasoline on Wednesday. , starting April 13 at participating U.S. properties.
“As Americans face the rising PPG – price per gallon – of gasoline, we are lowering our PPOG – price per Original Glaze,” says Dave Skena, Chief Marketing Officer of Krispy Kreme. “Inflation and high gas prices are serious and force families to make difficult trade-offs. We know that despite high gas prices, people have to get out anyway. So, for the next few Wednesdays, we hope a little donut deflation will allow them to share some smiles during a difficult time. A dozen original glazed donuts for the price of a gallon of gas will help our fans make midweek a little sweeter for their friends and family.
Krispy Kreme will price a dozen Original Glazed each Wednesday, from April 13 through May 4, based on the national average price of a gallon of regular gasoline in the United States on Monday the start of the week. Krispy Kreme will alert fans to the prize by posting it on Facebook, Instagram and Twitter, as well as in line.
Customers can get up to two dozen Original Glazed Donuts, each for the price of a gallon of gas, at participating stores, through drive-thru, and for pickup by ordering online and through the Krispy app. Kreme.