How influencer mental health is impacted by social media
If social media exuberance had a face, it would be Lilly Singh, Indian-Canadian comedian, influencer and television personality. The queen of YouTube rules the platform with an iron fist of humor, which she ruthlessly deploys to the most daring of her viewers; few come out unscathed. Singh has a solution to all of life’s ills. Suppose your boyfriend’s response to your “I love you” is a dreadful “thank you.” She recommends “bro-zoning” it; censoring the word “love” every time he tries to use it; or make “I love you” so common, the lucky recipients could be the local pizza delivery guy or that irritating guy who tried to sell you a cheap data plan. Legal disclaimer: Don’t watch the video while you’re in the office, or you might find yourself trying to stifle a chuckle when your boss talks about workflow charts and quarterly reports
Many influencers would cut off their right hand and sell it on eBay to get the kind of following Singh has. As if its charm was too strong to stay online, it spilled over offline. She became the first queer woman of color to host shows on NBC Late at night show, was part of the jury for Canada has talentand became the New York Times bestselling author of How to be a bawse (2017) and be a triangle (2022).
She defeated her detractors without mercy, until she became her worst enemy. In 2018, she announced that she would quit social media after eight years for the sake of her mental health. “I’m mentally, physically, emotionally and spiritually drained,” she said. “The thing about YouTube is that, in all its glory, it’s kind of a machine and it makes creators believe that we need to deliver content consistently, even at the cost of our health, our lives and our lives. mental bliss.”
The mistress of comedy was out of laughter.
What happened to Singh is not uncommon. According to a 2020 report by inspire.me, a Norwegian influencer marketing platform, 47% of 350 global influencers surveyed admitted that their career choice had an impact on their mental health. Sixty-seven percent felt that there is currently a negative stigma around the word “influencer”. Thirty-two percent admitted that their job had a negative impact on their body image. The average age of an influencer was 28, and the majority (77%) were female.
“When I started over a decade ago, there were only bloggers and vloggers, so you worked with text or video,” says Scherezade Shroff, a popular YouTube content creator. “Now everyone has to do everything – stories, reels, short videos, long videos…. You’re always creating, which can definitely take a toll on your mental health. Because I’m older than most creators of content, I don’t have this desire to constantly publish everything on social networks.
Shroff started modeling at age 16 and now has over three million subscribers on YouTube. Her cheerful “Hi guys” at the start of her videos can easily give you a much-appreciated dopamine rush. “Before, I never took a break,” she says. “I created videos whether I was on a plane or sick. As the space grew, it became unsustainable. I realized that I was putting too much pressure on myself. Now I’m comfortable taking breaks. Over time, you determine your filters and find your balance.
According to Dr. Manoj Kumar Sharma, Professor of Clinical Psychology at SHUT (Service for Healthy Use of Technology) Clinic, NIMHANS, 5-6% of social media users are in the addictive zone, 40-60% are in the problem zone and the rest are light users with occasional excessive use that they are able to control. “Although social media addiction is not yet a clinical disorder, more research needs to be done on this,” he said. If the average consumer in the United States spends 3.43 hours a day on their mobile, the corresponding figure for a popular influencer would be 9.02 hours, according to a study by eMarketer.
People generally feel that the life of an influencer is enviable, with free gifts, frequent travel, and plenty of opportunities to rub shoulders with celebrities. The reality, however, is much less alien. Being an influencer is a job like any other, says Malini Agarwal aka Miss Malini, a popular influencer, TV host, entrepreneur and author. “To become a successful influencer, you have to be passionate about what you do and find a gap, something that’s uniquely yours — content, voice, or perspective — that no one else has,” she says. “And I think the pressure and the pressure to increase likes and followers can be overwhelming. All influencers go through that, so it’s important to find that work-life balance. Sometimes it’s really hard to live in the real and real world at the same time.
So while she travels to London to attend Elite Magazine India’s Most Influential Awards, she dazzles as a panelist at Colors Infinity’s The inventor’s challenge, shake a leg at a boat party, or look stunning in red at a princess ball, it’s easy to forget that her 100-watt smile needs constant recharging. There’s nothing more demanding than looking effortless.