Houston, September 21, 2021 (GLOBE NEWSWIRE) – Houston, September 21, 2021 Herborium Group, Inc. (Rose OTC: HBRM ), a Botanical Therapeutics company and the supplier of unique, all-botanical medicinal products (Botanical Therapeutics®), and natural cosmeceuticals, today announced that it is aggressively increasing its presence in the 2nd largest cosmetics market in the United States. world – France (8 billion dollars in sales in 2021). The first step in this strategy was to hire an experienced marketing manager from France in August. France is the second cosmetics market in the world, surpassed only by the American market. Skin care is the main beauty sector in France with a growth of 33% per year and has developed rapidly especially with regard to natural-based products in the wake of the Covid pandemic.

Herborium focuses its partnership negotiations on three distribution partners:

Wilbiz – all in an international distributor headquartered in Paris, focused on the skincare, pharmaceutical and consumer products sectors.Tresors D’Argan Sarl, founded in 2004 and a leader specializing in the B2B market and organic or natural cosmetics Amazon France. Amazon France is the largest online retailer in France with 2020 revenue reaching $ 6.5 billion. Online sales of skin care products in France climbed 123% in 2020, while online sales of body care products increased 225%.

More than 25% of the French population of 65 million people (excluding overseas departments and territories) suffers from acne. AcnEase® has been shown to be effective for acne symptoms on the face and body.

The AcnEase brand has already established its first footprint in France by being featured in Cosmopolitan Magazine in France alongside brands such as Lancôme and Estée Lauder, three times since 2017. Cosmopolitan Magazine is one of the best-selling women’s magazines in France and reaches more than 3,300,000 readers each month in this country alone and 80,000,000 readers worldwide. Twenty-five percent of the magazine’s readers are young men (average age 28.5). Reader demographics are directly linked to AcnEase demographics

Herborium’s AcnEase social media strategy in France has also proven to be very successful and the brand has grown by 500% since 2017. AcnEase’s French Facebook has over 100,000 subscribers and the product has been featured by top French bloggers and YouTube personalities with over 5 million subscribers. AcnEase Social Media supporters in France include, among others: Coline (and pourqois Coline), EnjoyPhoenix, one of the biggest Youtubers in France featured on French television and in the legendary Elle magazine. Sweet Honey Bee: a leading blogger on young women with acne and Sandrea 26 France, one of the most prominent influencers in France with 1 million subscribers on Youtube, 37,000 fans on Facebook and 1 million followers on Instagram

Herborium expects that with the current foundation in the French market coupled with its new distribution partners, the company will be able to increase AcnEase sales in France and its territories in Q4 2021, following a projected growth of up to 50% in 2022.

About Herborium Group, Inc.

Herborium Group, Inc., a Botanical Therapeutics® company that develops, licenses, and markets proprietary herbal medicines to consumers and healthcare professionals. The Company’s business model focuses on emerging market opportunities driven by the growth of a new market segment between high-cost, high-risk ethical pharmaceuticals and conventional, commoditized nutraceuticals (supplements) and the growing demand for natural wellness and beauty products. The Company uses clinical validation and a proactive regulatory strategy based on FDA guidelines for industry: Botanical Pharmaceuticals to establish and maintain differential advantage. Herborium has developed a line of products based on botanical ingredients in the areas of dermatological needs, well-being and anti-aging, women’s health and certain sexual disorders resulting from cardiovascular diseases, use of antidepressants, diabetes, surgeries and other problems. Herborium Group sells its products in the United States, United Kingdom and Continental Europe through a network of distributors, specialty retailers and e-commerce. For more information, please visit www.herborium.com, www.acnease.com, www.acnease.fr and www.acneasesp.com

Safe Harbor Statement: This press release contains forward-looking statements regarding the results of operations and activities of Herborium Group, Inc., which involves risks and uncertainties. The actual future results of the Company could differ materially from those discussed. The Company intends that these statements regarding the future expectations of the Company, including future income and earnings, and all other forward-looking statements will be subject to the “Safe Harbors” provision of the Private Securities Litigation Reform Act of 1995.

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Herborium Group, Inc. Email: [email protected] or [email protected]

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