Happy Joe’s offsite business continues to grow
Happy Joe’s pizza and ice cream prides itself on establishing an emotional connection between its innovative pizza offerings and its loyal fans, wherever that connection occurs.
That belief has proven true, as take-out and delivery sales of its unique pizzas are robust, even with customers returning to the restaurant for dinner pleasure. Happy Joe’s delivery sales have been consistently strong this year, accounting for 35% of overall sales in the first quarter of 2022, while takeout sales were a bit higher at 38% over the same period.
After two consecutive years of steady increases in takeout and delivery sales, this year’s Q1 and partial Q2 figures are above pre-pandemic 2019 levels. Combined takeout and delivery revenue was 73%, up 12 percentage points from Q1 2019, strong diversification for a brand that has built on its reputation as a destination for on-site dining and family fun.
Happy Joe’s loyal clientele are drawn to the restaurant’s fun and festive atmosphere, but continues to adopt the brand’s in-house delivery, curbside and take-out service. This model made it easy for customers to receive their favorite pizzas for breakfast, lunch, dinner or even dessert, says Happy Joe CEO and Director of Happiness Tom Sacco.
“Being able to tap into the feeling of Happy Joe with a bite of our delicious Taco Joe pizza or Chicken Hot Wing is what we try to recreate, whether you’re in our restaurant or at home in Iowa, Florida or Cairo,” Sacco said. “We want to offer our customers as many ways to place their order and enjoy these moments as possible. At the same time, we want to give our operators the best tools to maximize their revenue streams in an ever-changing hyper-competitive environment.
The iconic Midwestern pizza brand attributes its steady growth in takeout and delivery sales in part to brand loyalty and its recent commitment to a simpler ordering process from its app platforms and Web. New technology in the delivery process has increased delivery speed for drivers and provides email notification to customers to know when their pizza is on the way and has been delivered. When the pizzas arrive, they’re hot and fresh because Happy Joe’s uses an insulated heating bag and a custom-designed, portable heating box to ensure that it tastes straight out of the oven.
The new technology upgrades are part of the family-centric pizza and ice cream brand’s planned expansion across the United States to Florida, South Carolina, Colorado, Arizona and in Texas. And in the international market with six restaurants under construction in Cairo, Egypt, building “happy places” for families around the world while recruiting new and existing franchisees to grow the successful concept at an unprecedented rate.
“We are excited to see our numbers grow in 2022 as our customers return in greater numbers to dine at our restaurants and continue to order their Happy Joe favorites for takeout or delivery,” says Sacco. “It’s our 50th anniversary this year, so we want our guests to join in the fun. And as a thank you for their loyalty, they can use promo code HJ50th on all online orders to save $10 off any order of $50 or more all year round! »
The news and information presented in this press release have not been corroborated by RSQFood News Media or Journalistic, Inc.