Find Fashion’s Most Exclusive Handbags At This Plano Resale Boutique
Designer handbags have long been considered the “investment piece” in your wardrobe. And while that idea can only be justification for dropping thousands of dollars on a handbag, these luxury pieces box be a prudent investment. As styles come back and vintage and resale marketplaces have taken off in recent years, keeping a few classic designer bags in your collection isn’t such a bad thing.
No one knows that better than Kristen Donnell, who owns Keeks brand handbags, a luxury designer handbag resale boutique in Plano. Donnell says, “Secondhand retail is in my blood.” As a child, her weekends were spent at a flea market in Garland where her father, Mark Edward Kane, sold used CDs. She had a ringside seat as he grew his business from the flea market stall to CD warehouse and launched other concepts, such as film trading company.
Wanting to cultivate something of herself as an adult, with a product line that would appeal to women, Donnell decided to focus on handbags. She launched her resale boutique in 2010. “We deeply believe that everyone deserves luxury, and [we] wanted to create a fun, more accessible way to get it,” says Donnell.
And his investment in the label paid off. Donnell says a series of “small bets” since opening 12 years ago have helped her grow Keeks (her nickname) into a 10,000-square-foot flagship store in Plano.
She started selling second-hand handbags in a small store in Collin Creek Mall in 2010. At the time, she mainly sold low-end designers. But his customers were drawn to his more luxurious offerings. The first handbag she sold was the only one Louis Vuitton Fast she had in stock. Donnell now sees this as a foreshadowing of its current products.
“The business worked until we decided to take a ‘little gamble’ and buy a significant amount of used Louis Vuitton to try to resell,” says Donnell. “We were shocked when it flew off the shelves. That’s when we realized high-end luxury was the way to go.
Donnell now sells luxury handbags, shoes and accessories. Its inventory of 4,000 handbags includes pieces from some of fashion’s most exclusive and expensive designers, such as Hermès, Givenchy, Prada, Christian Louboutin, Louis Vuitton, natch and many more, at a discounted price. .
This discount is perhaps the most obvious advantage of buying used parts. But other benefits, often overlooked, include durability — buying an old bag prevents it from being buried — and finding rare and abandoned items, says Donnell.
“Another advantage of buy-to-resell is that we have hundreds of pieces that are no longer in production,” says Donnell. “We recently made a client so happy because she was dreaming about the arrest Louis Vuitton Sully and we got it.
Donnell often works to connect customers with an abandoned bag or accessory they covet but can’t find. Right now, some of his hottest items include several Large Chanel shopping bagswhich were discontinued in 2015. But its rarest pieces currently in storage include a Hermes Kelly 35an ostrich Prada Galleryand several discontinued special editions Louis Vuitton prints.
The Keeks business model operates on the concept of providing designer fashion without the designer attitude. Donnell wants his customers to have a special experience and not only A pretty woman Rodeo Drive moment, where they feel intimidated or turned away, when shopping at Keeks. Although the items are technically pre-owned, Donnell wants his customers to feel celebrated with the investment they are making. As many purchases come with a significant life moment or milestone, such as graduations or birthdays, she commemorates designated purchase levels with a bottle of champagne for customers.
Although the bulk of Keeks’ business comes from in-store purchases, Donnell experienced a major shift in 2020. Like many other retail brands, Keeks has increased its e-commerce and social media efforts during the pandemic. They’ve worked hard to improve the online shopping experience, Donnell says. “Now I would say we have a brick-and-click model.”
Online shopping currently accounts for 33% of its sales, Donnell says. She has customers from all over the world and strangers have even visited her Plano store in person from as far away as New York.
Donnell has big plans for the future of Keeks Designer Handbags, including another big box location outside of Plano and aggressively expanding its luxury shoe and accessory collections. But as his father’s businesses grow, his business is still a family affair. Her dad and her husband, Robert, work with Donnell at the store, which she says is the best part.
“It’s not always easy, but in the end, working hard for a common goal is always worth it,” says Donnell. “Together we have built something that we are incredibly proud of and we have the best team.”
And she drools over beautiful designer bags to earn a living.