Ethika Music enters the arena with a powerful compilation hosted by DJ Holiday
Published on November 6, 2022 |
by Jerry Doby
Ethika, the go-to lifestyle brand for artists, athletes and musicians, is taking the music world by storm with Ethika Music, a platform dedicated to launching new and emerging artists.
Matt Cook, CEO of Ethikahad this to say about the brands music business: “It’s been an amazing experience to help create a platform for new and emerging talent to have their music heard around the world.”
Hot on the heels of the release of “Last Savage” (with accompanying visual) by MNS Dank and Rayface, who are both signed to Ethika Music, the powerhouse label has finally unveiled their long-awaited 10-track project – Ethika Music: Volume 1 Hosted by mixtape mogul DJ Holiday, EMV1 is the culmination of years of writing, recording, and collaborating that serves as a veritable calling card for artists reshaping the music industry.
“It took a while to come but we stayed down and now it’s time to go up,” says Devan Erby, Music Director of Ethika. “We look forward to growing as a brand and label by giving artists the opportunity and the platform to be heard.”
In 2017, Ethika burst onto the music scene with their RGB Mixtape series which featured new music from Lil Wayne, Kodak Black and more. Since then, the Californian label has followed up with two additional projects (The Prophesy Mixtape and RGB 2), reaffirming their commitment to spotlighting the next wave of emerging talent.
Unlike previous releases, EMV1 is a focused effort championing Ethika Music’s master roster of signed artists. Among those featured are Gucci Lando, B Simm, Angel Hill, VeeThaRula, Mahzi, Bo.T, Aaron Bodden, G Shytt, MNS Dank and Rayface.
Atlanta-born DJ and “undisputed king of mixtapes,” DJ Holiday (Gucci Mane, Nicki Minaj, Wiz Khalifa) has earned a reputation for helping new artists break into the music industry, making his involvement in Ethika Music’s latest offering a non-brain. He is widely known for his series of Holiday Season mixtapes, which would later become the blueprint for many DJs today.
From Angel Hill’s melodic chops on tracks like “Player” to easy-to-digest liner notes that give a realistic feel on tracks like VeeThaRula’s “Euphoria” – out today with a complementary visual aid that brings the lyrics to life. song.
About Ethika Music:
Ethika Music is quickly becoming a hub for finding superstar talent. The California label has developed a reputation for discovering some of the most intriguing new artists, leveraging their branding expertise to foster a family of musical disruptors who are changing the industry one track at a time. In 2017, Ethika Music burst onto the music scene with their acclaimed series of RGB mixtapes, which included standalone tracks from the likes of Meek Mill, Lil Durk, Kid Ink and more. Since then, the powerhouse label has released two additional projects (The Prophesy Mixtape and RGB 2), doubling down on its commitment to delivering next-level music from some of hip-hop’s rising stars. What separates Ethika Music from other labels is their underdog mindset. Despite the notoriety and mass appeal of the Ethika brand as a whole, they are still doing the groundwork necessary to thrive in today’s rap landscape, developing a core roster of artists ready to change the future of music.
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