ELLE becomes the first fashion magazine to ban fur
The fashion industry has turned its back on fur as environmental and ethical pressure continues to mount. Consumers are no longer asking for fur or other animal products, and now the world’s largest fashion magazine is positioning the sustainable, cruelty-free movement into the mainstream. Global fashion publication SHE has just announced that it will initiate a global ban on the promotion and advertising of fur in all of its online and print outlets, marking the first time that a fashion publication has opposed the industry of fur. fur.
SHE the fur ban will include magazine editorials, social media accounts, websites, images and press releases, parades and street style images. The ban will extend to advertisements from outside companies previously included in the magazine. The publishing giant revealed that the move is indicative of a change across the industry as younger consumers are less interested in animal products.
“This is a great opportunity to increase awareness of animal welfare, to strengthen the demand for sustainable and innovative alternatives and to foster a more humane fashion industry.” SHE Senior Vice President and International Director Valeria Bessolo Llopiz said Reuters. “Fur seems to be outdated and more fashionable, and especially for Gen Z, who are the golden targets of the fashion and luxury industry. Generation Z wants fashion to be responsible, ethical and innovative, and that’s what is happening. “
SHEThe ban extends to 41 branches of the publication, making its impact felt around the world. The Furless Pledge aims to challenge the giants of the fur and fashion industry as fur sales continue to decline. For 13 editions, the ban is already in full force. As of January 1, 2022, 20 more branches will adopt the fur ban. The remaining editions will enact the fur ban effective January 1, 2023.
The Humane Society International (HSI) applauded the decision to remove the fur. SHE currently reaches nearly 21 million readers and sells 6.6 million copies per month worldwide. Beyond its paper edition, SHEThe online presence of is significant, with almost 400 million pageviews per day. By becoming the world’s first fashion magazine to ban the promotion of fur, it intends to contribute to the final effort to make the fashion world cruelty-free.
“When the world’s biggest fashion magazine commits to quitting fur, you really know fur is dead,” Claire Bass, executive director of HSI, said in a statement. “SHE opens a path that we hope others will follow, reflecting the fur-free policies and preferences of designers, retailers and consumers across the globe. Here in the UK, we are urging the few retailers who still sell fur, like Harrods, Harvey Nichols and Flannels, to accept that fur cruelty is a fashion faux pas, and we urge the government to join IT on good side of the story by banning the import and sale of furs.
SHEThe move follows years of discussions with animal rights and environmental organizations around the world, including HSI. The fashion magazine struggled to understand changing consumer demand, realizing that fewer readers were interested in animal products such as fur and leather. A to study from PETA concluded that the fur industry is incredibly harmful to the environment, citing the waste land, water and energy created by livestock. HSI and SHEThe collective effort of aims to help protect the world from these negative consequences.
“Societal commitment has always been one of the key pillars of SHE brand ”, CEO of Lagardère News and SHE Internation Constance Benque said. “The world has changed and the end of the use of fur is going down in history. We hope that with this commitment, SHE will pave the way for other media to ban fur promotion anywhere in the world and promote a fur-free future.
The fashion magazine follows several luxury fashion giants in the fur-free world. More recently, Saint Laurent announced that he would be removing fur from his entire collection. Other companies such as Canada Goose, Valentino, Oscar de la Renta, Saks Fifth Avenue, Neiman Marcus and Alexander McQueen have also joined the international organization dedicated to dominating the global fur industry, the Wedding ring without fur, committing to ban fur from its clothing lines.
Governments around the world have also started working to shut down the fur industry, promoting cruelty-free brands instead. Israel became the first country to completely ban the sale of fur, but several other countries have enacted bans banning fur farming, including the latest addition, Estonia. In the United States, some progress on fur-free legislation at the federal level, but the local government at the national level has started to make progress. More recently, Ann Arbor, Mich. Passed a city-wide ban on the sale of fur, which the city government passed unanimously.
SHE branches across the world who have signed the Fur Free Pledge, including Arabia (English and Arabic editions), Argentina, Australia, Belgium (Flemish and French editions), Brazil, Bulgaria, Canada (English and French editions), China, Croatia, Czech Republic, Denmark, France, Germany, Greece, Hong Kong, Hungary, India, Indonesia, Italy, Ivory Coast, Japan, Kazakhstan, Mexico, Country -Bas, Norway, Poland, Romania, Russia, Serbia, Singapore, Slovenia, South Korea, Spain, Sweden, Taiwan, Thailand, Turkey, United Kingdom, Ukraine, United States and Vietnam.