Edible announces significant growth in sales and development
Edible maintains its position as the world’s leading gift and treat destination, revealing a new string of record-breaking achievements to mark the midway point of 2021.
While Edible’s listings remained stable throughout the year with monumental sales increases, new store openings and product launches, the brand’s most recent partnership with another beloved international brand is to be noted. Edible has teamed up with Nintendo to customize a range of surprises inspired by Mario Kart 8 Deluxe. The partnership highlights Edible’s strong hold in the gift and treat space while bringing its niche, new products to Nintendo fans to celebrate life’s moments.
Partnerships and creative products like the ones above have also helped propel Edible’s sales system-wide. After the strongest Valentine’s Day sales in the brand’s history, Edible continued this momentum until Mother’s Day. This year’s holiday helped all U.S. stores reach over $ 54 million in sales while Canadian stores had their best The Mother’s Day sales never. These special occasions have also catapulted the brand’s sales since the start of the year, which are up $ 77 million from the same period last year.
The iconic, world-famous brand, originally known for its unique fruit compositions, has also infiltrated many new segments with additional product offerings to kick off the year. Starting with the launch of the brand’s very first licensed retail product, Cheesecake Bites, Edible focuses on retail items with its partner Brand Central, its licensing agency. Additionally, Edible launched Strawberry Cheesecakes and Cupcakes, two limited-time offers for its thriving bakery category, as well as a fresh Pineapple Piña Colada.
“We’re extremely excited to know where we are as a brand and how much we’ve accomplished midway through 2021,” said Patricia Perry, vice president of franchise development at Edible. “It has been a turbulent start to the year and thanks to our continued innovation, in terms of product partnerships in particular, our franchisees have seen their annual sales skyrocket month after month. We have seen equal enthusiasm from our customers with our product launches and also with the enhanced in-store experience that our new store prototype offers. We look forward to continuing this traction as our brand announcements continue into the second half of the year and our development pipeline evolves as well. ”
Along with the boom in the industry, Edible signed 46 franchise agreements, including a multi-unit agreement in the North East as well as other new and transfer agreements. The brand opened 5 stores and relocated 4 with the launch of their new store design. Additionally, they started 2 ghost kitchens and saw the very first candidate to manage their own owner become the owner of Edible.
With an equally impressive growth plan for the second half of the year, Edible is on track to meet its target of 40 store openings by the end of 2021. A driver for reaching this incredible milestone is a new and improved franchise website that has launched this month. and recognition of Edible on the 2021 list of Entrepreneur’s Best Food Franchises in the Miscellaneous Food / Beverage category.
The brand is determined to grow nationally and internationally with franchise operators who have a proven track record of success. Current growth markets in the United States are Alabama, Alaska, Northern California, Colorado, Georgia, Hawaii, Illinois, Idaho, Kansas, Kentucky, Louisiana, Maine , Mississippi, Missouri, Nevada, New Hampshire, North Carolina, North Dakota and Oregon. , Pennsylvania, South Carolina, South Dakota, Tennessee, Vermont, Virginia, Washington and Wyoming. Internationally, the focus is on Canada, China, Europe, India, Mexico, the Middle East and Pakistan.
Those interested in opening an Edible franchise should have restaurant or retail experience with a proven track record of success in the franchise industry, have a strong connection to their community and have available cash flow. to invest in a new store. Investments start at $ 173,600.
Edible offers franchise opportunities in a number of key markets in the United States and Canada.
The news and information presented in this press release has not been corroborated by QSR, Food News Media or Journalistic, Inc.