Drake invests in Bullrider and becomes partner and advisor – Greenway Magazine
Bullrider, a cannabis brand with a rich history in the Canadian cannabis landscape, welcomes Aubrey drake graham (“Drake”), a Grammy Award-winning rapper, singer-songwriter and producer as the brand’s new partner and strategic advisor.
As part of this partnership, Drake joins OVO co-founder and producer Noah “40” Shebib as an investor, partner and advisor. The 40-year involvement with the brand was spurred on by the brand’s namesake strain, Afghani Bullrider, which he sees as a life-changing product that has helped manage the symptoms of his many-long journey. decades with multiple sclerosis. Drake now joins Bullrider, a subsidiary of Robes Inc., as co-owners alongside 40 industry veterans Maxim Zavet and Lorne greenberg. The brand’s offering has expanded to include several high-quality strains, merchandise, retail, and premium cannabis products.
Encouraged by the tenacity of the 1940s and his knowledge of the recreational cannabis space, Drake will play an advisory and strategic assist role as part of the brand’s mission to bring unparalleled cannabis experience to the northern market. -American. “I have always viewed 40 as the expert when it comes to cannabis, so I am very happy to invest, collaborate and help set a new standard for a premium cannabis experience. Drake said.
“My involvement with Bullrider stems from a desire to help consumers access high quality strains with the same recreational therapeutic benefits that I have enjoyed,” 40 said, “It’s not just another Cannabis brand, Bullrider has a deep reverence for quality cannabis and its medicinal properties that I have always been extremely passionate about.
“At the heart of Bullrider is the convergence of street art, hip-hop, and limited premium cannabis drops,” said CEO Maxime Zavet. “We are honored to create a space for Drake and 40 to continue their iconic partnership by lending their innovation and willingness to share our products with the world.”
Bullrider to open its unique flagship store on the farm at Brampton, Ontario offering a unique cannabis production and retail experience in October 2021.
Bullrider offers the best cannabis products in the recreational market, available directly to consumers. Bullrider, a subsidiary of Robes Inc. is co-owned by an international Hip-Hop artist Aubrey “Drake” Graham, founder of OVO Sound and cannabis enthusiast Noah Shebib “40”, industry veteran Maxim Zavet and entrepreneur Lorne greenberg.
To learn more about Bullrider, visit www.bullrider.com, or follow on Instagram @Rider of the bulls.