CORE © launches Summer of Hope with a first look at the new branding
HEARTÂ© (Children of Restaurant Employees), a national nonprofit that provides financial assistance to food and beverage employees with children, is launching its Summer of hope countryside. The campaign is a month-long initiative, from July 12 to August 15, and encourages generosity nationwide. Reaching the target of $ 50,000 allows HEART to provide even more subsidies to food and beverage workers with children in times of personal crisis.
In coordination with the Summer of hope launch, HEART updated its website with a first look at its rebranding initiative, which includes the HEART Hope palette, a palette of bright colors symbolizing CORE hope to help families in the food and beverage industry. The new branding reflects who is central to the heart of the organization – food and beverage employees with children.
HEART knows that restaurants are the cornerstones of our communities, so the impact of Summer of hope goes far beyond a simple charitable donation. When families are rewarded HEART grants, funds can cover rent or mortgage, utilities, child care, prescriptions, medical supplies, etc. With more than half of beneficiaries being single parents – one HEART grant can ensure the stability of a family.
âWhen it comes to giving, every dollar counts. While $ 5 may seem like a small sum to many, collectively and as an industry community, we can make a real impact in the lives of restaurant workers with children who are facing an eligible circumstance, âsaid Sheila Bennett, Executive Director of HEART. “Summer of hope is an opportunity for people to serve the people who serve them every day and to use the power of generosity to make a positive difference. We are grateful to our longtime partner Jose Cuervo TequilaÂ® and delighted to welcome new partner PepsiCo Â© to the CORE family of supporters of the Summer of hope countryside.”
HEART will celebrate the last week of the Summer of hope campaign with a Service week. Service Week is an opportunity for people across the country to come together to educate food and restaurant workers about the services available to support them. During the week of August 8-15, 2021, attendees are encouraged to choose a date to distribute HEART Posters on the back of the house featuring information about the nonprofit’s programs at five of their favorite local restaurants. These posters can be ordered via a link on COREgives.org, or pass CORE head office on August 9 for a quick bite and pick up the Back of the House posters before heading out into the community to distribute them! Participants can post an image on their social media with #COREGives for a chance to appear on CORE social media platforms.
âAwareness is just as essential as fundraising. We want food and beverage workers in our community to know that help is available to them when they need it, âBennett added. âWe are calling on the general public to bring flyers to their favorite restaurants across town, so food and beverage workers know how to turn to HEART in the face of a crisis.
HEART Provides year-round grants to families facing a health crisis or natural disaster in all 50 US states, with an average grant amount of $ 2,600. HEART is grateful to our main sponsor Jose Cuervo Tequila Â© for his continued support. To keep up with CORE Summer of hope fundraising efforts, visit www.HEARTgive.org to learn more about the organization, to donate, or to request relief.
About the children of restaurant employees (HEART)
HEART: Children of Restaurant Employees, a national 501 (c) 3, is dedicated to serving food service employees with children when the working parent or child is going through a medical diagnosis, illness, injury, death or is affected by a natural accident. disaster. Founded by veterans of the food and beverage industry, HEART helps care workers with children bridge the financial gap when the parent or child faces a health crisis or natural disaster. Since 2013, the organization has grown into a nationally recognized nonprofit that has helped more than 1,500 families in 50 states, including DC and Puerto Rico. To obtain a grant, to apply or to refer a family to a grant application, please visit HEARTgive.org.
About JosÃ© CuervoÂ®
Jose CuervoÂ® has been a Mexican family brand since 1795 and the largest producer of tequila in Mexico and the world. Using know-how passed down through 10 generations of the Cuervo family, the Jose CuervoÂ® tequila portfolio includes Jose CuervoÂ® EspecialÂ®, the world’s best-selling tequila, Jose CuervoÂ® TradicionalÂ®, the original 100% agave tequila, Jose CuervoÂ® Reserva de la FamiliaÂ®, Jose Cuervo Golden MargaritaÂ®, Authentic Jose Cuervo MargaritasÂ®, Jose Cuervo Margarita MixÂ® and PlayamarÂ®, a hard seltzer made with tequila. For more information, visit www.cuervo.com.
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