Classic southern chicken stays one step ahead
Southern Classic Chicken, a Louisiana-based fried chicken franchise, remains a pioneer in the restaurant industry. While many restaurant chains nationwide are adapting to off-establishment dining, with walk-in windows and drive-through restaurant models, Southern Classic Chicken had these models in place from the start and is the driving force behind their continued success.
“The pandemic has only increased the success of our walk-in and drive-thru window models which have been a safer option for our employees and customers,” said Nick Binnings, director of business development. brand for Southern Classic Chicken. “Southern Classic Chicken’s restaurant model serves our customers in a way they wanted to be served as the popularity of off-premises restaurants increases. “
Southern Classic Chicken continues to thrive with increased sales growth on its simple yet effective restaurant model which most chains take note of as a primary factor in staying afloat. The pandemic has transformed the way the restaurant industry operates today and consumers have adapted to these changes and are starting to prefer out-of-place meals. Southern Classic Chicken has seen a double-digit increase in off-premises restaurant system-wide sales in the past year alone.
“Southern Classic Chicken gives customers the same quality of fried chicken with a faster and more efficient customer experience,” adds Tom O’Keefe, General Manager of Southern Classic Chicken. “We look forward to seeing the success of our walk-in windows and drive-through services continue throughout the year. “
Nick Binnings and Tom O’Keefe have contributed to the recent success of Southern Classic Chicken with a combined experience of over 50 years in the restaurant operations and franchise space. Binnings held a management role at Another Broken Egg Café while O’Keefe held management positions at Popeye’s / Church’s Chicken and Smoothie King, among others. Binnings and O’Keefe have joined forces to help Southern Classic Chicken grow because of its incredible culture, quality and value.
To continue their continued success, Southern Classic Chicken recently appointed Tom Gerdes as Director of Training and New Restaurant Openings, with over 25 years of hospitality experience. Additionally, Southern Classic Chicken has partnered with Brand Society, a full-service creative agency where the two will continue their momentum.
“Joining the Southern Classic Chicken team during this period of remarkable success has been an incredible experience,” says Gerdes. “I have been tasked with laying the foundation for our mission and values company-wide down to the managerial level in restaurants and establishing that this will only contribute to our success. “
Southern Classic Chicken serves house-style fried chicken prepared with an exclusive marinade and batter, complemented by fresh side dishes inspired by its southern roots. The family-oriented brand is well known in northern Louisiana for its fried chicken and great price where an average meal ranges from $ 5 to $ 7. Sourcing the freshest ingredients and products possible is the top priority so that the brand can deliver the “absolute best” to its customers at a better price and value than its competitors.
“Our agency looks forward to working with Southern Classic Chicken and developing the right marketing strategy for this beloved family brand,” adds Troy Cox, Managing Partner of Brand Society. “The fried chicken industry is competitive, but we know Southern Classic Chicken is in a league of its own and we can’t wait to get started. “
The news and information presented in this press release has not been corroborated by QSR, Food News Media or Journalistic, Inc.