Can-Am Supports International Women’s Ride Day
On Saturday, May 7, leading powersports manufacturer BRP and its Can-Am team will proudly take to the streets alongside female cyclists in more than 50 communities around the world as part of the 16th International Women’s Ride Day. (IFRD). From the United States and Canada to Europe, Asia and Latin America, Can-Am employees, ambassadors, dealers and vehicle owners will ride together and celebrate the importance of motorcyclists and their contributions positive to the industry.
This is the third year in a row that Can-Am will be an official supporter and partner of the IFRD, and it will be the brand’s biggest push yet. The IFRD partnership is synonymous with Can-Am’s renowned Women of On-Road program, which addresses barriers to entry for motorcyclists through education and mentorship. This program has been incredibly successful, resulting in nearly 38% of Can-Am owners being women, significantly exceeding the industry average of 22%.
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“The open road should be open to everyone. Period,” said Martin Ethier, director, global marketing at Can-Am On-Road. “International Women’s Hiking Day is a celebration of that, and we’re proud to be a corporate partner. This year we are truly globalizing our involvement and we can’t wait to see so many amazing female cyclists come together to celebrate their shared passion for cycling.
Prior to the IFRD, Can-Am will welcome fellow Canadian and IFRD founder Vicki Gray to its headquarters in Quebec City. While there, Gray will have the chance to meet and ride with many of the amazing Can-Am employees who inspire and run the Women of On-Road program.
“It’s great to have the support and involvement of Can-Am again as one of the official partners of the IFRD. I’m really looking forward to meeting the team and taking a ride together. “Can-Am is also dedicated to promoting and showcasing motorcyclists and making a positive difference for women in the world of motorcycles and powersports. Together, we are making progress.” in this segment.
A sampling of some of the Can-Am IFRD rides taking place on May 7, 2022:
- In Ontario, Olympic gold medalist and member of the Canadian women’s national hockey team, Natalie Spooner, will join television host, Sherry Holmes, for a group ride open to Can-Am owners. .
- In Los Angeles, Can-Am Ambassador, actress and model Karrueche Tran will host a ride with Can-Am Spyder and Ryker owners.
- In 28 other cities across the United States, the American Spyder Ryder Owners Group is hosting rides to mark the occasion.
- In the UK, Can-Am Ambassador Sophie Morgan will be piloting her Can-Am Ryker with others to help with the day’s efforts.
- In Lausanne, Switzerland, the Can-Am team based at the BRP office will take to the streets in celebration.
- In Germany, the Ladies Riding Class community, which has around thirty members, will also be on the road for the occasion.
- In Sydney, Australia, Can-Am Ambassador Helen Chik, editor of the popular lifestyle magazine Grace will ride his Ryker with others to celebrate the day.
- In Puerto Rico, singer-songwriter Calma Carmona will also participate in a “GRRRL Ride” event aboard her Can-Am Ryker.
Can-Am invites all female riders to “Just Ride” on May 7 to celebrate IFRD with these riders. If you do, use #IFRD2022 to be part of the movement!
Click here to learn more about the Can-Am Women of On-Road program and the brand’s participation in IFRD. And to learn more about Can-Am On-Road, including vehicle lineup, accessories and product specifications, as well as the many programs in place to empower and support our community of passionate owners, please visit CanAmOnRoad.com and follow us on social media. media @canamonroad, or join our Women of On-Road Facebook group which now has over 13,000 members.
Learn more about International Women’s Hiking Day
International Women’s Ride Day is a globally synchronized day of riding for female motorcyclists and female motorsports enthusiasts. Described as a “movement” by its participants, its call to action, “Just Ride! asks women to be on their motorcycles or powersports vehicles on the first Saturday in May each year. Created in 2007 by Vicki Gray, a lifelong motorcycling advocate, road and racing instructor – with the aim of profiling and showcasing the many diverse women who enjoy the activity of motorcycling. Its mission, among many, is to raise awareness and promote gender parity worldwide in all forms of motorsport and motorsport. The IFRD simultaneously encourages other women to return to work. The event is managed under the MOTORESS® canopy.
To find out more, visit the official IFRD website.