A guide to building your brand on TikTok
Today, around 50% of major brands do not have a presence on TikTok, including billion-dollar brands like Google, Facebook, YouTube and IKEA, according to a recent report from In Video. According to the company, despite its incredible popularity, many brands still do not have a consistent TikTok marketing campaign. This means that establishing a TikTok presence early can be an advantage for smaller brands to overtake many larger brands that haven’t made their mark on the platform.
Among the brands studied by In Video, So Satisfying, Samsung, TikTok, Chevrolet and Flighthouse were the top five brands in terms of average views per video.
the to study closely examined 300 brands and over 650 videos and specifically zoomed in on which of the most valuable brands was present on TikTok; how many times did these brands post on TikTok; channel and video level metrics for these top brands on TikTok; style, tone and content of top performing TikTok videos
So what works best?
According to the company, tech, power and gaming brands tend to have a higher opinion. Typically, the top performing TikTok brands post an average of 3.52 times per week, and 80% of the best videos contained music, with upbeat songs being by far the most popular TikTok music choice.
On average, the top performing TikTok brands (those with 10,000 or more average views per post) posted a new video 3.1 times per week. Although making more than 5 posts per week probably doesn’t make much of a difference, according to the study.
Marketing strategy to develop TikTok tracking
The article adds that a 1% increase in the number of subscribers corresponds to an increase of about 0.65% in the average number of views per post. Suppose you currently have 100 followers and run a SG $ 500 giveaway to get 20 more followers. This represents a 20% increase in the number of subscribers, and you can expect, in return, an approximately 13% increase in the number of views generated by your posts.
To increase the number of your subscribers, your TikTok marketing campaign should include paid campaigns and giveaways to attract subscribers which in turn will increase the overall reach of your content.
Meanwhile, a large majority of brands on TikTok posts feature one or more products. In fact, over 90% of the videos studied had some form of brand placement, as these marketers shouldn’t be shy about doing some subtle product placement. Celebrity and influencer mentions are also relatively popular among TikTok brands, with around a quarter of videos featuring either a mention or a collaboration. Dance videos and tutorials round out the top five most popular types of content, accounting for 15% and 14% of videos, respectively. So these are types of content that content brands can consider as well.
Sadly, only 3.7% of the videos included a call to action, which is a significant missed opportunity.
Embrace the atmosphere and the trend
Since emotions play such an important role in marketing, you would want your audience to associate positive emotions with your brand. Music can play a big role, so make sure you choose the right, consistent music that is good for your brand identity. The data also showed that 30% of the videos used humor in some form or another.
One of the easiest ways to start leveraging TikTok for your brand or business is to jump on the latest trends from TikTok. In video, you’ll find a list of the top 5 TikTok trends, challenges and trends of 2021 that businesses can use with out-of-the-box elements. models.
In this first TikTok trend, you can edit your favorite photos to look like the cover of Vogue magazine. It’s a big trend for designers and businesses that can showcase their best photos and products.
This is a very simple TikTok trending video where you showcase yourself, your work or what you sell, and âsomeone falls in loveâ. This is the perfect opportunity for companies to showcase their products and campaign photos.
Album cover challenge
This is one of the funniest TikTok challenges that businesses can use to show off their quirky side. For this, all you need is a video that will freeze to the beat of the music and that you can make a album cover. You can use this trend to showcase your products or take your audience behind the scenes.
Transform your MDs into quotation trends
Creators are using this TikTok trend to share their funniest, weirdest, or even meanest DMs in the form of inspirational quotes. As a business, feel free to use a trend like this to share short testimonials, FAQs, or even funny DMs that you receive from your customers.
What i mean when i say i’m on trend
In this TikTok trend, creators are showing their audiences photos of where they’re from. You can share the most special places in your country or city, local food, experiences, etc. For a business, you can use this trend to show where your business is coming from or where you source materials for your top selling products.
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